9 October 2025, London – England Touch and The Chartered Institute of Management Accountants (CIMA) are proud to announce the renewal of their partnership, reinforcing their shared commitment to developing future leaders through the power of sport and business.
This renewed three-year agreement will spotlight the strong parallels between sport and business—teamwork, communication, resilience, and strategic thinking— while elevating Touch Rugby as a sport of choice across UK universities. By combining England Touch’s inclusive, high-energy sporting platform with CIMA’s global expertise in business and finance education, the partnership will create new opportunities for students to grow both on and off the pitch.
“This partnership goes beyond sport,” said Claire du Rose, Lead Manager – UK Student Recruitment at CIMA. “It’s about empowering students with the skills, confidence, and collaborative mindset they need to succeed in today’s workplace. Touch Rugby is fast-paced, inclusive—especially as a mixed team sport—and mirrors the dynamics of modern professional environments. We’re excited to partner with England Touch to bring this enriching experience to students across the UK.”
Over the past five years, the 18–22-year-old demographic has become increasingly important for England Touch. The University Touch Championships (UTC) have grown from a handful of institutions to a national competition, culminating in the sport’s inclusion in the British Universities and Colleges Sport (BUCS) programme in 2022. University players are now a vital part of the England Touch talent pathway, with many representing the country at international level—including at the recent European Touch Championships in Calvisano, Italy, where five of England’s six teams medalled.
Following CIMA’s sponsorship of the 2025 BUCS National rounds, this renewed partnership will also include a student ambassador programme designed to connect university campuses with local Touch communities.
“Universities are a key part of our growth strategy,” said Vince Mayne, CEO of England Touch. “They’re where future leaders are shaped—whether in business or sport. Our partnership with CIMA allows us to connect these worlds and create a lasting impact. We’re grateful for their continued belief in our vision.”
In addition to the UTC, students can take part in Regional Development Series events and local leagues such as those run by In2Touch, offering multiple entry points for players of all levels. This partnership is a powerful example of how sport and professional development can come together to inspire the next generation.