Generative AI will be the story of 2024 – for better or worse.
"Generative AI will be the fulcrum that businesses rely on to enhance, empower, and engage employees and customers – with or without you," Forrester Research wrote in Predictions 2024. "Embrace the misstep, and think big."
The top predictions from the technology and market research company's annual report relate to generative AI (GenAI), the term for artificial intelligence that can use existing data to generate new content, such