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Professional Insights

How to adapt strategic thinking during a pandemic

Jan 24, 2021 · 2 min read

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By Dr Martin Farrar, Associate Technical Director - Management Accounting

Most organisations did not have a global pandemic scenario on their strategic scorecard or built into their strategy.

By now, it should be a firm fixture in our strategic-risk reporting and backed up with key scenarios, exploring possible directions as organisations move from a lockdown state into a post-pandemic world. However, it’s been interesting to see that some organisational strategies have not significantly changed or had their target objectives adjusted

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