In much the same way that COVID-19 changed how and where small firms and businesses worked, it has also driven demand for new services. The good news is that firms are well positioned to anticipate and meet client needs as businesses emerge from the pandemic.
Strategic planning help needed
In a CPA.com survey fielded before the pandemic, small businesses were asked: If price were no object, what role would you like your CPA firm to play? The vast majority—about two-thirds—said