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Professional Insights

Strategizing in your small firm

Jun 26, 2025 · 4 min read

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Small firms engage in strategic thinking and planning every day, whenever they make decisions that will affect the firm’s future. The process may be far less formal than it would be in a large firm, but it is equally important.

The point of strategic planning is to define or reestablish the firm’s purpose and goals - internally and from the client’s perspective - and how the firm can best follow up on them. Given the rapidly changing business landscape within

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