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A tale of transformation for accounting firm business models

May 31, 2023 · 6 min read

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With the book officially closed on busy season and the COVID pandemic, accounting firms are free to write their next chapter. But as firm leaders plot their future, they need to decide whether to continue with the same story or join other firms in crafting a new narrative for the profession. While this contemporary accounting story will take time to develop, penning a tale that puts the firm’s business model in the forefront is a powerful place to begin.

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