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Decision-making in uncertain times

Apr 21, 2020 · 6 min read

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By Dr Martin Farrar, Associate Technical Director, Research and Development –Management Accounting, Association of International Certified Professional Accountants

With a team of strategists, generate ideas for solutions and probable outcomes. Here’s guidance to make quality decisions.

Quality decision-making has never been more important — or more difficult.

In times of complexity and with situations changing rapidly, it is easy to go on autopilot. Our brains go into the ‘fight or flight’ modes of survival, and if we don’t properly assess

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