When it comes to disasters, enterprise risk management (ERM) is effectively an extension of the human experience.
A natural disaster affects the livelihoods of businesses, customers, markets, and other micro and macro aspects of a commercial enterprise. But businesses are led by people, engineered by people, and built to serve people. Understanding how people react in a crisis can help us better understand how risk management works and how ERM can protect businesses in the short, medium, and long term.