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Firm marketing and brand communication strategies

Dec 31, 2021 · 6 min read

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History has taught us that while crises come and go, they do not last forever. Knowing there will always be something new on the horizon, practitioners should focus their marketing and brand communications on multiple fronts. First on the now. The ways your firm interacts with and assists clients as they find their stride during and after a crisis will have a lasting impact long after it has passed. Second on the future. If your firm concentrates solely on what

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