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How to align your messaging with changes in the profession

Nov 30, 2018 · 3 min read

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Accounting firms hear about change all the time, such as blockchain, artificial intelligence and machine learning. You know change is on the horizon, and you’re preparing to leverage it to help your firm and your clients. But have you considered how your messaging will have to evolve to keep up? All of the progress you’re making internally won’t matter much if current and potential clients are hearing the same message they’ve been hearing for years.

Here’s how to address these

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