What are they?
Measures
A key performance indicator (KPI) is a measure used to reflect organisational success or progress in relation to a specified goal.
The purpose of KPIs is to monitor progress towards accomplishing the strategic objectives that are typically communicated in a strategy map.
KPIs are typically included in a reporting scorecard or dashboard that enables top management, the board or other stakeholders to focus on the metrics deemed most critical to the success of an organisation.
Financial