National Accounting Day, celebrated on May 19, offers an opportunity to recognize the essential role CPAs play in strengthening businesses, communities, and the public trust. This year, the celebration goes beyond recognition—it becomes a collective moment to show the impact of the profession in a powerful, visible way.
At the heart of this year’s National Accounting Day is a new, interactive digital mosaic, launched under the banner “CPA: Trust in Action.” The mosaic invites CPAs across the country to share photos that represent their pride in the profession and the trust they build every day. As individual photos come together, they form a larger picture—one that tells the story of CPA impact through real people and real moments.
A Simple Call to Action with National Impact
Beginning May 12, you’re invited to upload a photo to the digital mosaic as National Accounting Day approaches. Participation is simple and personal. You might choose:
A group photo with colleagues or a firm team, alum groups or others
A milestone moment: Graduation day, your first day on the job, the day you became a CPA, one of your proudest CPA moments
An image that reflects what Trust in Action means to you
A photo that highlights your local pride via a landmark
Selfies with clients and/or employers who put their trust in you
Every submission adds a new tile to the mosaic — and every tile helps illustrate the depth, diversity, and value of the profession nationwide.
Why the Mosaic Matters
The digital mosaic is more than a celebration; it is the lead up to a broader national advertising and promotional campaign sponsored by the AICPA in collaboration with state CPA societies and other key stakeholders designed to increase decision maker understanding of CPAs.
Advertising to reach business leaders, policymakers, and other influential audiences begins after the June 9 launch. The goal is clear: to reinforce that CPA is where trust meets expertise, and that CPAs are essential partners in navigating complexity and achieving long‑term success.
Built on Trust—Together
Trust has always been the profession’s foundation. At a time when organizations and communities face rapid change, that trust matters more than ever. The National Accounting Day mosaic and the broader CPA promotional campaign are reminders that trust isn’t abstract — it’s built every day, by people, through actions.
By participating in the mosaic and social media activities this summer and fall, you are not only celebrating the profession; you are helping tell a story that resonates far beyond May 19. It’s a story of expertise, integrity, and public service — told through thousands of individual voices coming together as one.
The mosaic will remain open for several weeks, offering multiple opportunities to participate and share the story of Trust in Action. Together, these contributions will help shape the next phase of a campaign designed to elevate understanding, confidence, and appreciation for the CPA profession nationwide.
Join us. Get ready to share your photo to the mosaic beginning May 12. Help show the world what Trust in Action looks like.