This study explores the potential role of management accounting in servitising manufacturing companies, where services are increasingly offered alongside physical products. The study, conducted in 2016, is available as a downloadable resource.
The evidence from our case studies demonstrates that management accounting should play a more proactive role in servitisation (i.e., offering services jointly with products) as a major strategic initiative. Although services are becoming increasingly important for manufacturing companies, accounting and control functions have offered much less support in this area compared to traditional products, as services are still a relatively new systematic issue.
Pricing and profitability management, for example, are currently less systematically managed in services than in products. Servitisation therefore requires companies to rethink and improve the accounting objects and control devices they are using to develop more comprehensive and advanced service offerings.
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