BA1 focuses on the economic and operating context of business and how the factors of competition, the behaviour of financial markets and government economic policy can influence an organisation. It also deals with the information available to assist management in evaluating and forecasting the behaviour of consumers, markets and the economy in general.
The focus of this syllabus is on providing candidates with an understanding of the areas of economic activity relevant to an organisation’s decisions and, within this context, the numerical techniques to support such decisions.
Syllabus structure
Each subject is divided into a number of broad syllabus topics, and it is essential that all topics in the syllabus are studied, because the exams will cover all topics. The syllabus comprises the following topics and weightings:
A. Macroeconomic and institutional context of business (25%)
B. Microeconomics and organisational context of business (30%)
C. Informational context of business (20%)
D. Financial context of business (25%)