Ready to turn data into your firm’s competitive edge? In this episode, firm leaders reveal how they leverage the results of the National Management of an Accounting Practice (MAP) Survey, conducted by the AICPA® Private Companies Practice Section (PCPS) and CPA.com, to drive smarter decision-making and stay ahead in a rapidly evolving profession.
Shayna Chapman, CPA/CITP, CGMA, CEO, founder of Shaynaco LLC, and Brent Forbush, managing partner of Forbush and Associates, share practical ways to use benchmarking data from the MAP Survey. The conversation highlights the importance of technology investment, especially AI, and the value of segmenting survey data for actionable comparisons.
They also discuss the key metrics that have strengthened their firms, encouraging others not to feel overwhelmed by the breadth of available data. Finally, the episode looks ahead to trends shaping the profession and explores how participation in the MAP Survey can serve as a catalyst for transformation.
The 2025 National Management of an Accounting Practice (MAP) Survey results and executive summary are now available, offering actionable data and practical takeaways for firms of all sizes. Download today!
Resources
Beyond the numbers: Real-world insights from the MAP Survey
Dec 05, 2025 · 43 min listen
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