Learn pricing models and strategies that can help you determine the right prices for your customers and to achieve revenue goals.
NASBA Field of Study
Business Management and Organization
Authored by an extensive network of global SMEs in connection with AICPA and CIMA staff.
Is the price right?
Pricing should be in line with the key objectives of your company (for example, profit maximisation, achieving a percentage of the market share, or maintaining a reputation as a high-quality supplier).
Understand strategies that set the most appropriate price for a new product or service entering the market.
Acquire new skills to demonstrate proficiency.
- Principles of pricing and strategies
- Elasticity of demand
- Cost versus market strategy
Real world calculation exercises will give you the confidence in applying pricing decisions while considering all company objectives.
This is a standalone course but if you’re interested in more of this type of learning while earning a designation, explore the CGMA® Finance Leadership Program.
- Global accounting and finance professionals
- CPAs in public practice
- Business leaders
- Profit maximising selling price
- Price elasticity of demand
- Pricing strategies and their financial consequences
- Analyse the cost and price functions of a product or service to calculate the profit maximising selling price.
- Determine discuss the factors affecting the price elasticity of demand and its importance in the selling price decision.
- Determine pricing strategies and their financial consequences for the organization.
Group ordering for your team
2 to 5 registrants
Save time with our group order form. We’ll send a consolidated invoice to keep your learning expenses organized.Start order
We can help with group discounts. Call us at 1-800-634-6780 (option 1) or email us at email@example.comContact us
The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Association's website, educational materials, products, and services.The Association is committed to making professional learning accessible to all product users. This commitment is maintained in accordance with applicable law. For additional information, please refer to the Association's Website Accessibility Policy. As part of this commitment, this product is closed-captioned. For additional accommodation requests please contact firstname.lastname@example.org and indicate the product that you are interested in (title, etc.) and the requested accommodation(s): Audio/Visual/Other. A member of our team will be in contact with you promptly to make sure we meet your needs appropriately.