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Seven Secrets of Successful Business Communication Part Two: More Powerful Presenting and Writing
Professional Development
CPE Self-study

Seven Secrets of Successful Business Communication Part Two: More Powerful Presenting and Writing

This course focuses on the second part of the Covey formula: speaking and writing in an interesting and compelling way.

$75 - $90
Do you have an AICPA membership? Log in to apply your member discount.

Format

Online

NASBA Field of Study

Communications and Marketing

Level

Intermediate

CPE Credits

2

Author(s)

Greg Conderacci

Availability

1 year

Product Number

BLISSSBC223SSO

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 Business & partner 
Product Details

"If I were to summarize in one sentence the single most important principle I have learned in the field of interpersonal relations, it would be this: Seek first to understand, then to be understood." - Dr. Stephen R. Covey, author, Seven Habits of Highly Effective People.

This course focuses on the second part of the Covey formula: speaking and writing in an interesting and compelling way. Whether you're trying to pitch a prospective client on an engagement or to convince an employee to work over the weekend, your success hinges on your ability to communicate. This two-part course concentrates on the special communication problems leaders face: adapting a message to different constituencies and clients; coaching employees; and business development. A former Wall Street Journal reporter who teaches marketing at the Johns Hopkins School of Public Health, Greg Conderacci will introduce you to the proven communication techniques he has used for decades.

Who Will Benefit
  • Anyone who wants to improve communication skills, especially those in leadership or business development roles
Key Topics
  • Instantly improving your writing and presenting using a simple checklist
  • Laying a solid foundation under your presentation by harnessing The Four Pillars of Confidence
  • Clearing the (slide) deck to make your presentation more engaging
  • Using your "non-verbal" tools to present powerfully
  • Knowing what to say when they say "no"
Learning Outcomes
  • Identify the fundamental rules of good business writing
  • Determine how to craft presentations, business letters, memos, reports, and e-mails in ways that promote your ideas while meeting clients' needs
  • Apply lessons from this course to make it easier to write and present clearly
  • Identify how to feel more confident speaking in front of a group
  • Determine how to resolve objections more effectively
Credit Info
CPE Credits
Online
2
NASBA Field of Study
Communications and Marketing
Level
Intermediate
Prerequisites
People who are leaders in their company, department, or firm; those who manage staff: Note: Participants will derive more benefit from this course if they first take Part One: Questioning and Listening to Discover Client Needs.
Access
Online
This is a digital product. With full paid access the content will be available to you for 1 year after purchase date.
For more information, please refer to CPE requirements and NASBA sponsorship information
Pricing
Do you have an AICPA membership? Log in to apply your member discount.
Nonmembers
Online
$90.00
AICPA Members
Online
$75.00

Group ordering for your team

2 to 5 registrants

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6+ registrants

We can help with group discounts. Call us at 1-800-634-6780 (option 1) or email us at salessupport@aicpa.org

Contact us
Instructors
Greg Conderacci
Greg Conderacci is a BLI Senior Fellow, consultant, and faculty member at the Johns Hopkins Bloomberg School of Public Health where he teaches marketing. A former reporter for The Wall Street Journal, he has not only covered major changes, he has lived them as well. He has held leadership positions during mergers, acquisitions, reorganizations, layoffs and rapid growth periods in both for-profit and non-profit organizations. As author of Getting UP! Supercharging Your Energy, he has researched and written extensively about personal energy’s impact on careers and organizations. He is a sought-after adviser for communication issues and personal and corporate change management.
Accessibility

The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Association's website, educational materials, products, and services.The Association is committed to making professional learning accessible to all product users. This commitment is maintained in accordance with applicable law. For additional information, please refer to the Association's Website Accessibility Policy. As part of this commitment, this product is closed-captioned. For additional accommodation requests please contact adaaccessibility@aicpa-cima.com and indicate the product that you are interested in (title, etc.) and the requested accommodation(s): Audio/Visual/Other. A member of our team will be in contact with you promptly to make sure we meet your needs appropriately.

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Seven Secrets of Successful Business Communication Part Two: More Powerful Presenting and Writing
Select from the following options:
Online
$90.00
Nonmember Price
$90.00
Price excluding sales tax
$90.00
Do you have an AICPA membership? 
Log in to apply your member discount.
Shipping cost and sales tax will be added later during checkout

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