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Getting Comfortable with Being Uncomfortable
Management Accounting

Getting Comfortable with Being Uncomfortable

This course will highlight initiatives to help leaders, both men and women, identify unconscious bias will benefit the morale and increase the retention and advancement of diverse leaders.

$118 - $142
Do you have an AICPA membership? Log in to apply your member discount.



NASBA Field of Study

Business Management and Organization



CPE Credits



Jina Etienne, Jennifer H. Elder


Product Number


 Business & partner 
Product Details

Organizations must be intentional in cultivating environments where diverse team members can thrive, feel empowered to make recommendations and take chances. Initiatives to help leaders, both men and women, identify unconscious bias will benefit the morale and increase the retention and advancement of diverse leaders. The instructor will use various scenarios and their own lessons learned as a STEM leader as well as a finance leader.

Key Topics

  • Diversity
  • Unconscious Bias
  • Emerging Technologies
  • Talent Management

Learning Outcomes

  • Identify and develop a business case for diversity initiatives
  • Identify techniques to counter unconscious bias
  • Identity skills needed to take a seat at the Executive table

Who Will Benefit

  • Professionals in leadership roles
Credit Info
CPE Credits
NASBA Field of Study
Business Management and Organization
This is a digital product. With full paid access the content will be available to you for 3 months after purchase date.
1 hr 45 mins
For more information, please refer to CPE requirements and NASBA sponsorship information
Do you have an AICPA membership? Log in to apply your member discount.
AICPA Members

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2 to 5 registrants

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6+ registrants

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Contact us
Jina Etienne
Jina is a consultant and speaker on diversity, inclusion & culture, as well as small firm operations, practice management and tax ethics. She has created, developed and delivered a variety of webinars, conference sessions and keynotes, as well as facilitated meetings, retreats and workshops – all designed to be practical, apply immediately to real-world situations and maximize participant engagement and learning. Most recently Jina was Director – Diversity & Inclusion (D&I) for Grant Thornton LLC, a national CPA firm. She managed the firm’s D&I team, responsible for developing & implementing GT’s national D&I strategy. In her role, she partners with firm leaders and collaborates across business lines to create, promote and implement D&I initiatives and programs. Other previous roles include Principal Consultant at EtiennePartners (EP) and President & CEO of the National Association of Black Accountants, Inc.(NABA). EP was a boutique consulting firm that offered a unique mix of strategy development, workshops & coaching to leaders, executives and entrepreneurs to help them devise, implement and execute effective strategies to drive effective, long-lasting change. NABA is a nonprofit membership association dedicated to bridging the opportunity gap for black professionals in the accounting, finance and related business professions. As CEO, she worked with partner organizations and corporate sponsors to support their D&I initiatives and recruiting strategies. She served as NABA’s representative on the National Commission on Diversity & Inclusion, which works to improve recruitment, certification and advancement of ethnic minorities in the accounting profession.
Jennifer H. Elder
Jennifer Elder, CPA, CMA, CIA, CFF, CGMA is a keynote speaker, trainer, and business coach dedicated to business transformation. For more than 20 years, she has been helping businesses by peeling back the layers of "administrivia" and finding the hidden strengths and core values that make you and your company awesome. Ms. Elder works with businesses to develop a compelling business strategy that is quick to implement that transforms your company from what you are now to what you have always wanted to be. Known for being energetic and enthusiastic, Ms. Elder has been delivering high-quality, customized training that make complicated topics easy to understand, relevant, and useful for years. She has conducted seminars for the Fortune 500, US Government, State CPA Societies, and CPA Firms in 33 states. Her sessions are highly interactive, full of discussion, and even entertaining. Ms. Elder received her BA from the University of Massachusetts and an MS in Organizational Management from Antioch University New England. She lives on her boat near Annapolis, Maryland.

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Getting Comfortable with Being Uncomfortable
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Apr 13, 2023
2pm3:45pm GMT
May 10, 2023
2pm3:45pm GMT
Jun 05, 2023
2pm3:45pm GMT
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