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Productivity Happens: Rethinking How Work Gets Done
Webcast

Productivity Happens: Rethinking How Work Gets Done

This webcast introduces an innovation framework to help accounting firms achieve more by rethinking how work gets done.

$75 - $89
Do you have an AICPA or CIMA membership? Log in to apply your member discount.

Format

Webcast

Date

Nov 11, 2025

NASBA Field of Study

Personal Development

Level

Basic

CPE Credits

1

Instructor

Geralyn Hurd

Availability

3 months

Product Number

WC5124660

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 Business & partner 
Product Details

Seismic shifts are reshaping accounting firms.

Firms are being forced to rethink how they operate because of:

  • Rising tax complexity
  • A tightening talent market
  • Growing demand for high-value advisory services

Join us to explore a practical innovation approach for navigating these changes.

Led by a New York Times Best Selling author on the topic of innovation and a CPA with a patent in tax technology, this webinar offers a road map to help you:

  • Save time
  • Cut costs and risk
  • Unlock insights, efficiency, and growth

Sponsor

k1x logo

Key Topics

  • Key trends
  • Accelerating adoption of technology
  • Operational cost control
  • Service differentiation

Learning Outcomes

  • Use strategies for managing tax compliance complexity with innovative approaches to people, processes, and technology.
  • Identify insights into key trends, including private equity’s influence in public accounting and the accelerating adoption of technology to streamline operations.
  • Select techniques to adapt to evolving talent sourcing, operational cost control, and service differentiation, ensuring your firm remains competitive.
  • Apply practical methods to sidestep the “action trap” by aligning mindset, skill set, and toolset for sustainable transformation.
  • Distinguish a proven innovation framework to Find a Way™ out of previously intractable challenges.

Who Will Benefit

  • Professionals
Credit Info
CPE Credits
1
NASBA Field of Study
Personal Development
Level
Basic
Prerequisites
2 year of tax is recommended but the content is useful for any tax professionals
Access
This is a digital product. With full paid access the content will be available to you for 3 months after purchase date.
Duration
1 hr
For more information, please refer to CPE requirements and NASBA sponsorship information
Pricing
Do you have an AICPA or CIMA membership? Log in to apply your member discount.
Nonmembers
$89.00
AICPA Members
$75.00
CIMA Members
$75.00

Group ordering for your team

2 to 5 registrants

Save time with our group order form. We’ll send a consolidated invoice to keep your learning expenses organized.

Start order

6+ registrants

We can help with group discounts. Email client.support@aicpa-cima.com
US customers call 1-800-634-6780 (option 1)

Contact us
Speakers
Geralyn Hurd
In 2009, Geralyn Hurd was honored with the ICPAS Woman to Watch Award and she’s been a woman to watch ever since. With 35 years (32 in public accounting), Geralyn didn’t follow the traditional path followed by most CPAs. Rather Geralyn focused on transforming the industry by developing unique technology solutions – first as Tax Transformation and Technology Leader of her firm and now as President & Co-Founder of K1x, Inc. Geralyn has multiple patents and patent applications published in her name both for tax preparation software for tax exempts, AI-powered K-1 extraction technologies, a digital K-1 and K-1 Exchange. She advanced to key senior leadership roles at her firm but even more rare, carved out a technology business from her firm and created an independent technology start-up. Today, software co-developed by Geralyn is being used by most of the largest accounting firms in the country. Geralyn has had many leadership roles within the CPA profession and served on Illinois and AICPA committees, IRS Technical Resource Panels and the Illinois CPA Society Board of Directors. As a thought leader, inventor and entrepreneur, Geralyn has been a role model and mentor to hundreds of people in the profession.
Accessibility

The Association is dedicated to removing barriers to the accountancy profession and ensuring that all accountancy professionals and other members of the public with an interest in the profession or joining the profession, including those with disabilities, have access to the profession and the Association's website, educational materials, products, and services.The Association is committed to making professional learning accessible to all product users. This commitment is maintained in accordance with applicable law. For additional information, please refer to the Association's Website Accessibility Policy. As part of this commitment, this product is closed-captioned. For additional accommodation requests please contact adaaccessibility@aicpa-cima.com and indicate the product that you are interested in (title, etc.) and the requested accommodation(s): Audio/Visual/Other. A member of our team will be in contact with you promptly to make sure we meet your needs appropriately.

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