SMART Goal-Setting As a Path to Flourishing

Bill Sheridan is a knowledge hunter, content curator, lifelong learner, and EOS implementer. As chief communications officer for the Maryland Association of CPAs and the Business Learning Institute, he created and co-authors the association’s acclaimed blog, CPA Success, and manages the association’s member communications and numerous social networks. He was named one of Accounting Today’s “100 Most Influential People in Accounting” for 2016. Bill has been named a Certified Association Executive by the American Society of Association Executives. The designation certifies that he has studied and practiced every aspect of association management. As an EOS implementer, Bill helps business leaders get what they want from their businesses. EOS is a complete, proven system of simple, practical tools that help businesses achieve three things: — Vision: Getting leaders 100 percent on the same page with where their organization is going and how it is going to get there. — Traction: Helping leaders become more disciplined and accountable, and to execute well to achieve every part of their vision. — Healthy: Helping leaders work together as a healthy, functional, cohesive team. Bill speaks regularly at national conferences on the future of the accounting and finance profession, the strategic uses of social media, and the evolution of communication, collaboration and education. He delivers frequent presentations on behalf of the Business Learning Institute and is a certified Insights to Action strategic facilitator. He can be reached at (443) 632-2314 or bill@macpa.org.